By Muhammad M. Isa
Professor Ladi Sandra Adamu has emerged the first woman Professor of Mass Communication in Northern Nigeria.
This follows the announcement of her promotion by the Senate of Ahmadu Bello University Zaria as Professor of Broadcasting recently.
Professor Ladi joined the services of the University in 1999 and rose through the ranks to where she is today.
Born on 17 July, 1958 at Yaba, Lagos, Professor Sandra started her academic carrier at Army Children’s School, Ribadu Cantonment, Kaduna, and later went to Queen Amina College, Kakuri, Kaduna.
She proceeded to obtain her B.A. Mass Communication at Columbia College, Los Angeles, California (USA) and B.A. Journalism and Mass Communication, at City University, London, Credits transferred to Columbia College, Los Angeles (USA).
The quest for intellectual acquisition took Madam Ladi to obtain her MA (Communication Arts – Film), at Loyola Marymount University, Los Angeles, California (USA).
To gain academic prowess, Professor Adamu went further to enrich herself with PGD (Development Studies), from Mount Carmel Golda Meir Institute, Haifa (Israel), and finally settled down for PhD (Sociology of Mass Communication), at her home university of ABU, Zaria (Nigeria) in Conflict/Criminology/Development.
Professor Ladi Sandra Adamu started her professional carrier as PRO at Nigerian Consulate, Atlanta, Georgia, USA, between 1982 and 1984, News Editor, NYSC, NTA Jos, from 1984 to 1985. She was also at Nigerian Television Authority, NTA Jos, between 1985 and 1987.
Between 1987 and 1995, the great academician served as Deputy Editor Weekly, with The Democrat Newspapers, Kaduna. she later
became Lecturer/Director of Training, Catholic Media Service Centre, Kaduna, from 1995 to 1999.
In what seemed like a final destination for the seasoned scholar, Professor Ladi Sandra Adamu finally settled down as Lecturer in the department of Mass Communication, Ahmadu Bello University, Zaria, from 1999 to date,
In her chosen carrier, Professor Ladi Adamu has not failed herself and the society. She has worked assiduously and round the clock to improve on the society and those that came across her. She has not relented in any way in contributing her quota in her chosen profession. She has contributed immensely on Media Management, Media Programme Evaluation, Media in-house Training, Workshop Management, Conflict Management, Curriculum Development and Training Workshops in diverse fields.
As a lecturer, her disciplinary attitude has always put students on their toes. She was fondly referred to as a ‘no nonsense lecturer’.
She has received several awards including best Lecturer 2017/2018 session, Dept of Mass Communication, Faculty of Social Sciences, Ahmadu Bello University, Zaria, Nigeria and published Over 40 academic and personal publications.